January is always an important time for ongoing client Isles of Scilly Travel.
The annual push after Boxing Day until the end of January is a key period for early travel bookings, as customers plan their year ahead, future holidays and experiences.
For Isles of Scilly Travel, finding new audiences in tactical locations around transport links is vital to bring new audiences to the sales funnel and the islands. At the same time, moving the existing audiences down the funnel with clever campaigns helps to ensure ROAS.
Using paid Meta in the six week period we achieved…