Increasing Afternoon Tea Bookings with Paid Meta

Although already a popular tourist destination in Cornwall, St Michael’s Mount introduced a new Afternoon Tea experience to entice more visitors to the island, as well as encourage people to spend more during their visit to this iconic attraction.

During the Summer 2023 season, we were tasked to target both locals and tourists with the simple aim of selling Afternoon Tea and increasing visitors to the Mount.

Our results speak for themselves…

Image copyright: Frankie Thomas/St Michael’s Mount

The results

2,628%

return on ad spend

693,621

paid impressions

£1.97

CPM

11p

CPC

6,588% ROAS from Paid MetaView Project

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