As we are now at the start of 2018, it’s the time of year where the majority of people are coming up with their New Year’s resolutions to improve certain areas of their lives for the coming months. The usual suspects of healthy eating, exercise and stopping bad habits immediately spring to mind. But have you ever thought of using this approach to better your social media?
There’s never a better time to take a fresh look at your business’ social media presence. Doing a basic audit of your accounts and how they are performing will immediately allow you to see where you can improve or change up your activity.
Are you more active on Twitter when most of your followers are on Facebook? Are you posting the same content to multiple social media accounts without taking the time to see whether it ‘fits’? Do you have a bank of stunning images, but haven’t yet set up an Instagram account?
It’s questions like these you need to have in mind when reviewing your current social media activity. It’s easy to get stuck in a rut, posting similar content week after week, or sticking to Facebook as it is in your comfort zone when most of your competitors are on Twitter.
Make 2018 the year that you break out of your social media comfort zone, try new ideas and make it the best year yet for your business.