Are you spending hours a day churning out plenty of content to go out for your business on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and so on? If you think you’re doing the best thing for your marketing, read on…

Myth-busting time. Yes, we always recommended having a presence on all social media platforms suitable for your business. However, frittering away your time creating multiple posts a day for each social network will not get you a better result, and often distracts you from doing what you do best – running your business.

Plus, over-stretching yourself across a myriad of social networks leaves you at risk of becoming disengaged from your audience if you miss comments, messages or opportunities to connect.

Instead, get to know your audience. Who is most likely to want your product or service? What are their interests? Once you have a general idea of your current or target audience’s demographic, you can pinpoint which platform will be most beneficial for you to focus your time and effort on. Aiming at a teens-20s audience? Chances are either Instagram or Snapchat will be where they’re spending their time. Are you dealing with a mainly B2B market? Time to hone your LinkedIn networking skills. Are you a fashion brand looking to inspire a new audience? Instagram or Pinterest will get your designs noticed.

Put simply, you need to be where your customers are!

Once you know where your audience is spending their time, and where you’re generating the most leads, you can streamline your social media marketing. Focus your main efforts to one or two primary platforms to showcase your business, while keeping things ticking over on your other networks.

If you find that social media is still monopolising your time away your other business commitments, consider calling on the skills of the experts. Our social media management packages vary from the basic few posts per week to comprehensive content creation across multiple platforms and can include out of hours cover, ensuring you never miss an opportunity to engage with your audience.