As the UK is preparing for another nationwide lockdown, we know this is an unsettling time for businesses in any sector, but especially those having to close again on the run up to Christmas.
However, all is not lost. Although we’re about to enter a second period where your customers may be unable to visit you in person, the power of social media means they won’t forget you during the lockdown. This is what social media was made for: to connect and engage with people and, of course, be social. This is your opportunity to do just that.
Here’s our key advice to make the most of social media during lockdown:
Time to pivot – If you’re closing your physical locations during the lockdown period, now is the time to take your business online. There’s no need for a pricy large e-commerce website, as well-known platforms such as Etsy, eBay and Amazon can help you sell nationwide with low costs, alongside newer platforms like ethical marketplace Choose Conscious. You could even set up a Facebook and Instagram Shop, which we would be more than happy to help with.
Connect – Make sure you keep connecting with your customers. Use your existing social media channels to keep them updated with your latest news and offers, as well as developments with your online shop. Creating Facebook Groups can help you build a like-minded community of potential customers for your product.
Remember vouchers – If your business hasn’t got a physical product, for example beauty salons, restaurants and tourist attractions etc, a simple way to maintain revenue while you’re closed is to sell gift vouchers for your service. Ideal as we’re approaching Christmas, vouchers make brilliant gifts and can help you become fully booked when you re-open!
Christmas isn’t cancelled – The last lockdown saw a huge increase in online sales so don’t stop selling. Christmas is still coming, so harness the magic of gifting and make sure you’re ready for an online rush.
Advertising – Don’t be afraid to invest. Facebook Advertising starts on a very low budget so, if you sell online, test out some adverts. You could see a great return on investment for a small initial outlay, increasing awareness of your business and boosting sales.
As always, the Oh So Social team are here to help, whether you need a hand setting up your Instagram Shop or want some expert advice on adverts, just get in touch. We’re also continuing to offer free social media training sessions through #SheMeansBusiness and our Savvy Entrepreneurs Support Group over the coming weeks.
Together, we’ve got this.